For 2 weeks I've been doing something that really makes very little sense. Inspired by
a friend who recently became a paid freelance copy-editor for an
SEO company, I applied too and was hired. Three weeks ago I barely knew what SEO meant. Today I know a little about it but there's still a whole lot I don't know.
I don't know if I'm working for a white hat or a black hat SEO outfit, or for a shade of gray in between. Their website says they are white hat, but that doesn't totally reassure me. I feel quite sure that I'm not personally doing anything illegal but I don't know what the rest of the company is doing. And I'm not sure what legal even means when it comes to SEO.
I know that I'm making about $1 or $2 an hour, when you count all the time I spend checking my email. I earned $11 my first week, $13 last week. I think of it as my cookie-buying money. I love to copy-edit and proofread. It's extremely satisfying and after decades of doing it, it comes pretty easily to me. But wow is there a lot of crap being written for godknowswhere on the Internet. Blogs and newsletters I guess. But whose blogs? A major chain book store is one client, a recognizable blue-enveloped coupon company is another. Somebody's blogging about coupons? Apparently. Where?
Writers are instructed to never mention the company in the articles. Instead they must use certain keywords -- an example would be
cool deals on eReaders -- which should be worked into the copy three or four times. Writers make $5 a story so a writer who can pump out four an hour could make $20 an hour. Most of the stories are quite awful. Competently written, but lacking much in the way of news or consumer advice or useful information. Could
you string together 600 words about how to use coupons online to get discounts on hotels in Delhi?
All of this feels a little dishonest and I hope it's not. It's just advertising, right? Advertising 101 these days. Like Mad Men but with the Internet. 21st century would-be Don Drapers and Peggy Olsons sitting in their PJs in front of laptops clacking out blather about baked beans....or the Lumia 2520 tablet by Nokia.
I don't know how long I'll do this. Although it's fun editing, it's not fun keeping my eye on my computer screen from about 2 PM until sometimes 10 PM or later, waiting for the writers to finish the stories I've been assigned to edit. This is seriously eating into my reading time, and I probably won't tolerate that for long. I don't let it interfere with dinner though, which means about 2 hours of inattention on my part while the stories pile up waiting for me to get to them. The workload varies wildly. On some days there's nothing to do, and on others there are so many stories to be written and edited that the supervisor of the writing/editing team peppers all of us with short little emails throughout the evening saying "There's a lot more to do tonight gang so let's speed up a little so everyone can sign out soon!" They like using the word "gang" in emails. An attempt to make us feel like we're all part of one big happy family I guess. A family working for about a quarter of the minimum wage.